Juan Forté Promotional Animations

Juan Forté is a Loughborough based collective providing underground music of around 140bpm, from roots reggae and dub to dubstep and grime. The events are founded upon dubplate and sound system culture with a touch of Mexican flavour.

The brand wanted to reinvent their 2D comic book character Juan into 3D, to spice up their digital media content. Juan was 3D modelled, textured, rigged and animated based around the drawings of cartoonist Charles Sinclair into an old school game style reminiscent of the early Crash Bandicoot games. The full-length animations were brought to life within real-time engine Unity to give it an authentic game feel.

A series of animations were created to promote each event.